|
Dear
Kids,
There
was a huge election for President last night. Barak won and
I am sure you know who he is by the time you are reading this.
Today's
business lesson is on change. Change is great for marketers
and investing. In investing, all the real big fortunes were
made changing the world, through invention, changing regulation,
or service innovation.
In marketing, CHANGE shakes things up and gives those ready
for it a crack at being the very first to market based on the
change.
In
this case, it is major change. Democrats only have a
very slim majority of 49 senators and one couldn't vote due
to medical problems. Bush is still the President. However now,
the democrats will have up to 58 senators, a serious majority
in the house and the presidency. That is a huge change and everyone
in the world knows it.
As
marketers or investor, when major change comes, you must take
pause and figure out where the money is.
So
regardless of feelings now that Obama has won there are all
kinds of predictions one could make, but for us what we know
is more than half the voters really like Obama and want change
and that the minority party is very upset.
His
is very important to know. Our current project is a great example.
I happen to know that investors tend to be older, concerned
about taxes and fiscally responsible. In other words they are
mostly conservatives.
So
knowing that republicans are nervous and angry is very powerful
knowledge to us. We can tailor almost any business to take advantage
of this. In our example we can easily adjust the ad to play
on this.
We
could change the headline to…
How
to Stop Socialists From Taking Your Money!
No
that is to divisive and negative.
I could
try…
How
To Protect Your Investments From Governmental Uncertainty!
Nah,
people don't pay as much to save money as they do to make money.
Maybe..
How
To Profit From The Coming Power Shift in Washington!
Ah
that sounds better. Maybe I will use it.
That
is all I have for today kids.
Love
always,
Dad
Copyright © 2005 Gary C. Halbert. All Rights
Reserved.
|
